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These are some of Philippa Gamse's articles on Website
Strategy, Internet Marketing, online customer service and
web traffic analysis.
Website
Strategy
Growing
Your Business In Cyberspace by guest author Mark
Sincevich.
Mark writes a great summary of one of my recent presentations
on effective Websites for professional speakers (and other
independent practitioners).
The Top Seven Strategies
for Website Success Business owners and managers -
take a fresh look at your Website with these crucial strategies
to maximize your ROI in your online presence.
The Top Seven Ways to
Tune Up Your Web Site My seven favourite and
different! tips for reviewing the effectiveness of your
Web site and marketing strategy.
Fair Measures Corporation:
A case study in online “thinking outside the box”
A case study on creative thinking during a Web site redesign
that led the way to new products and profits!
Prophesying Profit in
CyberSpace . . . Strategic issues to consider in creating
and maintaining your Web site.
Web Site
Promotion / Online PR
Exposing Your Expertise
Obtain targeted visitors to your Web site and gain visibility
and credibility by writing and publishing articles on the
internet.
Are Search Engines
Worth It Any More? Should you be tearing your hair
out over your search engine positioning? What really matters
when it comes to search engine strategy and how much time
and emphasis should you place on them?
Outsourcing your Web
Marketing Thinking about outsourcing your web marketing?
How do you choose a consultant and what can you expect after
the contract is signed?
PRofiting from
Publicity Take advantage of the many opportunities
that exist for free or low cost online public relations.
Customer
Service
Is
your Online Business Customer-Friendly? Designing and
operating your Web site with customer service as a priority.
Including some tips from the owner of a very profitable site.
Traffic
Analysis
Metrics Matter! Your
web traffic reports offer unparalleled opportunities to learn
more about your site visitors and their behavior. Are
you taking advantage of these opportunities?
Technology
Strategy
Decision Making for
Nonprofit BoardsA look at some key considerations
in creating and implementing your technology strategy, and
evaluating your return on investment. This article was originally
written for a non-profit publication, but includes ideas and
issues that apply to any business.
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